If you own your own business, then you probably have your own website, too. You've no doubt spent countless hours surfing around the Internet, looking at all of these fantastically designed websites, trying to find out what your site needs to increase traffic and produce more business. After all, anyone can build a website, but what does it take to have a successful site? There are a lot of different elements that go into creating a website that is both professional and functional. The foundation of a great site is to keep it simple to navigate, while still looking professional. Simple Navigation Making your website easy to get around on is essential to turning visitors into customers. You've probably been on websites that put more of a focus on how they look, rather than on making it easier to find things. These type of sites will turn off visitors from buying your product, or returning to your website. You want to avoid both of those situations. One of the central elements of...